Liese x Creamy Bubble Color

With the relaunch of Liese’s Creamy Bubble Color, Duo Studio was briefed to lead creatives offline and online, with a focus on social media and usage of influencers. To showcase the 8 new shades, influencers were carefully picked according to personality, brand and product fit to front individual shades.

Overall, the campaign outperformed estimated target results and returned above average for engagement and conversion rates.

For our social media ads, art direction and colours were carefully curated for a cohesive campaign look.

Our best performing ads were the carousel placements on Instagram Stories — a relatively under utilized platform, where increasing attention is being paid. We created a series of stories that allowed for creative rotation and less fatigue throughout the 3 month campaign period.