Brand strategist, creative strategist, communications strategist, marketing strategist: what’s the difference?

The 11.11 shopping festival is just around the corner, and with countless brands slashing prices, it's easy to get lost in the noise. But it takes more than just discounts to capture attention and drive real results. From building early anticipation with pre-event teasers to using smart scarcity tactics and influencer partnerships, there are ways to ensure your brand rises above the competition. This guide will walk you through actionable strategies to maximize your impact this Singles' Day and turn one-off buyers into loyal customers. Ready to stand out? Let’s dive in.

Why Fractional CMOs Are the Perfect Solution for Growing Startups in Southeast Asia

Is your business struggling to maintain consistent marketing efforts or lacking a clear strategy? It might be time to bring in a freelance marketing consultant. From unlocking growth potential to managing short-term projects, discover five signs that indicate your business could benefit from expert guidance and learn how to hire the right consultant to take your marketing to the next level.

Building a strong brand strategy doesn’t have to break the bank. By using a fractional marketing team, startups and SMEs can access expert-level guidance without the full-time commitment. Learn how to define your brand values, assemble the right fractional team, and integrate digital marketing into your strategy for long-term growth.

Managing social media effectively can be time-consuming and costly, especially for growing businesses. Outsourcing your social media strategy gives you access to expert-level guidance, tailored strategies, and measurable results, all while saving time and staying cost-efficient. Learn why outsourcing could be the smartest move for your brand’s social media success.